Almost all Russian and Belarussian competitors have been absent from international
competitions since February 2022. Any who take part in Paris 2024 without results in this period cannot be predicted accurately. However, it appears that there will be limited participation of these athletes and we expect the Virtual Medal Table to be the usual accurate reflection of the NOCs based on the data that we have.

Snapshot

Gracenote’s VMT forecast projects the United States to win the most medals overall at Paris 2024 (125). If Team USA meets this expectation, it would mark the team’s eighth successive placement at the top of the final Summer Games medal table.

China is projected to finish second on total medals but should challenge the United States for first place on gold medals. The 90 medals currently forecast for China would be one more than the country’s total in Tokyo two years ago. The 33 gold medals forecast would be five down on China’s total of 38 three years ago though.

Great Britain is also expected to produce a similar performance to the last Olympics with the Gracenote VMT forecasting two fewer British medals than Tokyo’s 64. Gold medals could be significantly down though as the British team is projected to win 14 golds in Paris. 

Host nation France should sharply increase its overall medal haul in comparison to the 33 total medals won in Tokyo. The Virtual Medal Table puts France in third place on gold medals, behind the United States and China, and its forecast total of 29 gold medals would be not far short of France’s total number of medals at the last Olympics.

Australia is expected to be fifth on the total medal table. The 49 medals forecasted by the Gracenote Virtual Medal Table would be the country’s most for 20 years, since winning 50 at Athens 2004.

Russian and Belarussian athletes

With competitors from Russia and Belarus being banned from international competition in almost all Olympic sports since February 2022, it is not possible to assess potential performance accurately for those participating as Individual Neutral Athletes at Paris 2024 unless they have been competing more or less normally like, for example, the tennis players from the two countries. However, it appears that the number of competitors from these countries will be severely limited in Paris and the Gracenote Virtual Medal Table is therefore representing the current situation accurately given the data which we have.

The top-five medal winning countries

United States

(Paris 2024 projection: 125 medals, Tokyo 2020: 113)

The U.S. is expected to once again top the Summer Games Virtual Medal Table in Paris. The current Gracenote projection of 125 medals is 12 more than the total claimed by Team USA in 2021. If this total is achieved, it will be the best U.S. medal performance since the 1984 Los Angeles Olympics which suffered from boycotts. The United States team has medals projected in 27 different sports in the Virtual Medal Table, two sports fewer than the country’s own Olympic record of 29 which was set in Tokyo. Athletics and swimming are still the key to success though with just under half of US medals projected to be won in those two sports.

China

(Paris 2024: 90, Tokyo 2020: 89)

At the Tokyo Olympics, China recovered from its total of 70 medals at the Rio Olympics, its lowest since 2004. Current Gracenote projections from the results which Chinese athletes are recording suggests that China will produce a similar performance to three years ago. Diving, shooting, swimming, weightlifting, table tennis, artistic gymnastics and badminton are China’s key medal-winning sports but 21 sports have a top-three Chinese competitor according to the VMT. China’s projected gold medal total of 33 means that it may be a threat to the United States’ position as the winner of most golds in Paris.

Great Britain

(Paris 2024: 62, Tokyo 2020: 64)

The Gracenote Virtual Medal Table for Paris 2024 suggests that Great Britain can sustain its winning performance of 60 or more medals for a fourth successive Olympic Summer Games. British success over the past three Olympic Games has been built on having medal winners in at least 20 sports and the current VMT forecast, for medal winners in 21 sports, suggests that this is set to continue. Prior to the 2012 Olympic Games, Great Britain won medals in at least 20 sports only in London in 1908, which was a very different Olympic era.

France

(Paris 2024: 55, Tokyo 2020: 33)

The current forecast projects that host nation France will increase its medal total significantly and nearly triple its number of gold medals in comparison to the Tokyo Olympics. Summer Olympic success for France has been achieved in 15 to 19 different sports at each Olympics this century but medals are now projected in 23 different sports, a new French record. At the Paris 2024 Games, France should be expected to have its best Olympic Games since 1900.

Australia

(Paris 2024: 49 medals, Tokyo 2020: 46)

After the disappointing Olympics of 2012 and 2016, Australia will again improve on its 2021 performance with over 40 medals for the sixth time in the last eight Olympics. If Australia wins 49 medals as currently forecast, it will be the country’s best Olympic performance since Athens 2004. Achieving this will rely on the success of the swimming team.

Virtual Medal Table 1-10

NOC	Country	Gold	Silver	Bronze	Total
United States		39	36	50	125
China		33	32	25	90
Great Britain		14	25	23	62
France		29	16	10	55
Australia		13	19	17	49
Japan		12	15	20	47
Italy		9	22	15	46
Netherlands		19	6	11	36
Germany		11	12	10	33
Korea Republic		9	4	14	27

Countries Ranked 6 to 10 on the Virtual Medal Table

Japan

(Paris 2024: 47, Tokyo 2020: 58)

After its record-breaking Olympics in Tokyo, Japan is expected to fall short of that performance in Paris. Gracenote’s latest Virtual Medal Table has the Japanese team winning 11 fewer medals than three years ago. The number of gold medals likely to be won by Japan is expected to be more than halved, from 27 to 12. Medals are forecast in 16 different sports, well short of Japan’s record of 21 from Tokyo 2020. 

Italy

(Paris 2024 projection: 46, Tokyo 2020: 40)

Italy had its best ever Olympics in Tokyo but Gracenote’s Virtual Medal Table projects an even better performance at Paris 2024. Buoyed by a potential best ever performance in the pool, Italy is forecast to win a record 46 medals across 20 different sports, six more podium places than in Tokyo.

Netherlands

(Paris 2024: 36, Tokyo 2020: 36)

Two years after its best Summer Olympics in Tokyo, the Dutch team is forecast to produce a similar performance in Paris next year and perhaps set more records. Our latest forecast has the Dutch breaking the country’s gold medal record of 12, set at the Sydney 2000 Olympics. At four of the last six Olympic Games, the Netherlands has won medals in 11 to 13 sports and the 2024 Summer Games look like being a similar story. However, success this year will primarily depend on three sports; rowing, cycling – track and athletics.

Germany

(Paris 2024: 33, Tokyo 2020: 37)

Germany’s medal total has declined at six of the seven Summer Olympics since reunification, with only London 2012 providing respite. Paris 2024 looks like it might continue that trend with Gracenote’s Virtual Medal Table projecting 33 medals, four fewer than in Tokyo. The German team is forecast to win medals in just 18 sports, the joint second lowest since reunification, after London 2012 and Tokyo 2020. Germany no longer dominates any particular sport and no more than four medals for the German team are forecast by the VMT in any single sport.  

Korea Republic

(Paris 2024: 27, Tokyo 2020: 20)

Tokyo 2020 was a disappointing Olympics for the Republic of Korea. The 20 medals including six golds were both the lowest totals for the country since it won 19 and six respectively at the Los Angeles Olympics of 1984. The prospects for Paris 2024 look better with Korean competitors forecast to win 27 medals, including nine golds. This would be Korea’s best Olympic performance since 2012.

Virtual Medal Table 11-20

NOC	Country	Gold	Silver	Bronze	Total
Canada		6	10	6	22
Brazil		8	4	7	19
Hungary		5	7	7	19
Spain		4	5	10	19
Poland		5	5	5	15
New Zealand		4	5	5	14
Turkiye		4	4	6	14
Ethiopia		2	7	5	14
Ukraine		2	1	10	13
Serbia		5	2	5	12

Virtual Medal Table 21-30

NOC	Country	Gold	Silver	Bronze	Total
Uzbekistan		3	2	7	12
Denmark		5	2	4	11
Georgia		3	4	4	11
Switzerland		0	5	6	11
Belgium		3	6	1	10
Jamaica		2	6	2	10
Romania		2	5	3	10
Sweden		6	1	2	9
Iran		4	2	3	9
Kenya		4	2	3	9

About Gracenote Virtual Medal Table

The Gracenote Virtual Medal Table is a statistical model based on individual and team results in previous Olympics Games, World Championships and World Cups to forecast the most likely gold, silver and bronze medal winners by country. This information is presented in simple to understand predictions and seamless data feeds that enable broadcasters, media publishers and pay TV operators to deliver unique Olympic-focused stories across Web, mobile and broadcast properties. 

About Gracenote

Gracenote is the content solutions business unit of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities ensuring consumers can easily connect to the music, TV shows, movies and sports they love while delivering powerful content analytics making complex business decisions simpler.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

The post US, China, Great Britain and France Lead Gracenote Virtual Medal Table forecast for 2024 Paris Olympic Games appeared first on Nielsen.

On traditional television, Polish series, entertainment and news programs captured April’s largest audiences. 

Streaming accounted for slightly higher viewership on TV screens in April (8.2% compared with 8.1% in March). Netflix and YouTube continued to lead among streaming platforms, despite each experiencing a decline in share in April. At the same time, platforms like Amazon Prime Video and CDA posted notable increases this month as they continue to attract growing audiences. 

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.

The post The Gauge™: Poland | April 2024 appeared first on Nielsen.

Three Cities Broadband HH

Disclaimer: YUMI TV, Streaming Meter Lab Panel Ratings Database – 200 Broadband HH from Three Cities. Screen: TV. Target: People 4+. Universe People 4+: 24,382,406. Period: Month: March 2024. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

Methodology & Faq

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors.

The post The Gauge™: Mexico April 2024 appeared first on Nielsen.

• Industry’s biggest ad spenders revealed as travel marketing budgets jump 2%
• Top local and overseas destinations revealed
• Most popular NZ travel websites
• Winners of the frequent flyer war 

Auckland – May 21, 2024 – As the weather cools, more than 160,000 New Zealanders are looking for a much-needed overseas getaway, with relaxing and warm destinations topping their list of places to visit in the next 12 months, while travel brands are spending millions to get their business.

Additionally, Nielsen Consumer Media Insights (CMI) data shows that 77% of Kiwis plan on travelling domestically in the next 12 months, with 76% of them saying spending time with friends and family is their main reason for getting away.

Top domestic destinations

When it comes to travelling domestically, Queenstown is the number one destination, followed by Christchurch/Canterbury, Auckland, Wellington, then Rotorua.

Top overseas destinations

Australia remains the top overseas travel destination for Kiwis, with Sydney topping the list, followed by the Gold Coast, Melbourne, Brisbane, Western Australia, Adelaide, and Far North Queensland.

After Australia, the UK and Europe are the most desired OS destinations, with the Pacific Islands, the USA and Canada, and Asia close behind.

Top travel websites

Data from Nielsen NZ NOR also saw Air New Zealand claim top spot when it comes to travel websites in Q1, 2024, followed by Booking Holdings Network and Trip Advisor.

Top frequent flyer programs

The number of New Zealanders who are members of a frequent flyer program also increased, with data revealing travellers are now members of multiple rewards programs. Of those planning to travel in the next 12 months 59% are Flybuys members, followed by AA Smartfuel/Countdown OneCard members (58%), Air New Zealand Airports members (57%) and New World Club Cards members (52%).

Top travel advertisers

In addition, Nielsen Ad Intel data shows that New Zealand’s travel and tourism industry invested almost $225 million into advertising between April 2023 to March 2024 – a 2% increase on the same period year-on-year.

During that time, Flight Centre was the nation’s top ad spender, followed by Air New Zealand, then House of Travel.

Nielsen Ad Intel’s Pacific Commercial Lead, Rose Lopreiato, said: “New Zealanders’ passion for travel remains strong, evidenced by an increase in travel ad spend this quarter. This uptick highlights marketers’ and advertisers’ commitment to maximising ROI, while building lasting brand connections. Ad Intel provides a competitive edge by delivering detailed insights into competitors’ ad strategies, market messaging, and promo offers, allowing you to outpace them.”

Glenn Channell, Nielsen’s Pacific Head of Advanced Analytics added: “More than ever, brands need data that gives them the edge on their competition. That means going above standard demographic information, and understanding consumers, in this case travellers, as unique groups, who are motivated by more than just the urge to get away. Nielsen’s CMI enables brands to see consumers through an advanced audience lens, delivering a more holistic picture of behaviours and preferences with surprising linkages and purchase triggers that other consumer insight providers can’t match.”

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. 

Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram). 

Media Contact

Dan Chapman
Assoc. Director, Communications, Nielsen APAC
dan.chapman@nielsen.com
+61 404 088 462

The post Australia remains NZ’s top travel destination according to latest Nielsen data appeared first on Nielsen.

• Thai media spend up 1,355 million baht from 2023 to 2024
• 8 out of 10 marketers say increase is due to social media spend
• Linear TV continues to rise

Bangkok – May 17, 2024  – The latest Nielsen ad spend data for Thailand shows that advertising investments by marketers rose 4% in January to April 2024, compared to the same period a year ago.

This increase of more than 1,255 million baht, period-on-period, echoes a predicted rise in ad budgets, according to Nielsen’s 2024 Annual Marketing Report, which shows that 82% of the region’s marketers expect bigger ad budgets in 2024 – a significant jump from 56% in 2023.

While digital channels are expected to occupy almost two-thirds of paid marketing spend in APAC this year, the report also showed that much of that spend may be “wasted”, with the average “off target” rate for digital ads in Thailand coming in at 44% – much higher than the APAC average of 33%.

While a significant decrease in print spend (-33%) and radio (-2) hindered growth numbers for the Thai advertising market, it was buoyed by large gains in cinema advertising (up 35%), online advertising (up 8%) and linear TV, (up 1%), delivering an overall increase of 4%.

Nielsen’s Thailand Vertical Lead for Agencies and Advertisers, Runchita Srivoravilai said: “As Thailand’s ad landscape grows more complex by the day, brands, agencies, and media owners need cutting-edge, high-quality commercial intelligence to stand out from the competition and strategically advance their brands and media. Nothing else comes close to Nielsen Ad Intel here.”

Arnaud Frade, Nielsen’s President, Commercial (Asia) added: “These numbers highlight the necessity for marketers to be more strategic in their ad spend, leveraging top-quality data to gain a competitive edge and maximise their ROI. As budgets get tighter, and there’s growing pressure on being seen and heard, marketers in Asia are doubling-down on targeting the right audiences. Multi-screen viewing is already the norm – and streaming channels are only going to grow. The key is leveraging this, which means effective cross-media measurement, which Nielsen is actively working to deliver in key markets across the region”.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. 

Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram). 

Media Contact

Dan Chapman
Assoc. Director, Communications, Nielsen APAC
dan.chapman@nielsen.com
+61 404 088 462

The post Latest Nielsen data shows Thai ad spend up 4% on same period last year appeared first on Nielsen.

The 2024 Asian Traveler

Insights Into Asian Travelers and
Airline Competitive Intelligence

Download now

The 2024 Asian Traveler

Insights Into Asian Travelers and Airline Competitive Intelligence

Download now

In Asia’s fiercely competitive airline industry, unlocking growth is paramount. Nielsen offers a strategic compass to navigate through the turbulence. Stay ahead of the curve by optimizing your planning, activation, and effectiveness with The 2024 Asian Traveler guide. It’s the flight plan for airlines to soar above the competition, transforming insights into action and propelling them toward sustained growth and success.

This guide provides:

Insights about today’s traveler: Understand the need to know data points about what motivates and inspires people to travel.

Competitive advertising: What is actionable competitive advertising?

Measuring impact recommendations: The fastest way to learn about the effectiveness of your advertising.

Need to know viewership data: Insights on consumption habits in a complex multi-platform, multi-device, and multi-distribution landscape.

The post The 2024 Traveler Guide – Insights Into Asian Travelers and Airline Competitive Intelligence appeared first on Nielsen.

Disney tops April’s Media Distributor Gauge, claiming 11.5% of time spent watching TV.

NEW YORK – May 14, 2024 – Nielsen, a global leader in audience measurement, data and analytics, today launched The Media Distributor Gauge, a first of its kind, cross-platform view of total TV consumption across broadcast, cable and streaming, aggregated and ranked by media company. The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today. This new view is being released in addition to The Gauge™ report for April 2024, which is detailed below. 

 “With more programs available across platforms, it’s vital for creators, advertisers and the industry at large to understand what and where audiences are watching,” said Karthik Rao, CEO of Nielsen. “The Media Distributor Gauge is a perfect complement to the The Gauge and serves as the first convergent TV comparison of its kind. Together, these reports paint the most complete picture of TV viewing today, which is critical as we head into the Upfront.”

This new insight is created by mapping all the various national media distributors — including broadcast and cable networks and streaming services — up to their parent company. Nielsen calculates the total minutes viewed on the TV screen for each network’s services and aggregates those totals based on initial distributor mapping, ultimately arriving at a share of total TV usage for each parent company. The minimum reporting threshold for a parent company in The Media Distributor Gauge is a 1.0% share of TV. Similar to the fluctuation of monthly TV usage tracked in The Gauge, rankings within the media company view will also demonstrate shifts that correlate with the seasonality of TV viewing. 

In Nielsen’s first report of The Media Distributor Gauge, 14 media companies achieved a 1.0% or greater share of total TV usage. As the top performer in April, Disney accounted for 11.5% of TV viewing, with 42% of its share attributable to viewing on Disney+ and Hulu. YouTube was the No. 2 overall company with a 9.6% share of TV in April, followed by NBCUniversal at 8.9%, Paramount at 8.8%, and Warner Bros. Discovery at 8.1% to round out the top five. Netflix was sixth with 7.6% of TV, and the second-highest streaming distributor reported.

April ’24March ’24February ’24January ’24December ’23November ’23

April ’24March ’24February ’24January ’24December ’23November ’23

The Gauge™: Nielsen’s monthly snapshot of total TV usage in April 2024

April saw record-breaking viewership: the NCAA women’s basketball tournament coverage on broadcast and cable, and Amazon Prime Video’s new original series Fallout, which set a new high watermark for the streamer as its most successful program to date. From an overall usage perspective, time spent watching TV was fairly flat both month-over-month (down 2%) and on an annual basis (down 0.6%). 

Across the primary viewing categories:

• Cable was the only category in The Gauge to escape decline as it achieved a second consecutive monthly increase in share, moving up from 28.3% of TV in March to 29.1% (+0.8 pt.) in April. Cable sports viewing increased 28% vs. March, bolstered by NCAA basketball tournament coverage, NBA playoffs and the NFL draft. Women’s NCAA basketball finals and semifinals coverage accounted for four of the top six cable telecasts in April, and the WNBA draft notched 17th. While cable viewing increased about 1% on a monthly basis, a year-over-year comparison shows viewing has declined 8.2% vs. April 2023, and its share has lost 2.4 points.
  
• Broadcast viewing was down 3% in April, which equated to a 22.2% share of TV (-0.3 pt.). Similar to cable, women’s sports were the bright spot in the broadcast category this month. The NCAA women’s basketball championship game drew 17.6 million viewers on ABC (plus over 1 million more tuned in on ESPN), making it the top broadcast telecast in April by a large margin. The drama genre accounted for 29% of broadcast viewing, driven by Tracker, NCIS and Young Sheldon on CBS, and Chicago Fire and Chicago Med on NBC.
  
• Streaming viewership declined 1.9% from March to April, prompting the category to lose just 0.1 share point to account for 38.4% of total television. Amazon Prime Video saw the largest increase among streaming services this month with a 12% monthly increase for 3.2% of TV (+0.4 pt.). Prime Video’s April success was driven by its original series Fallout, which also topped all streaming titles this month with over 7 billion viewing minutes. YouTube, despite a 3% monthly decline in viewing, added a 15th month to its streak as the top streaming platform in The Gauge with a 9.6% share of TV in April.

About The Gauge™

The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen. It was expanded in the April 2024 report to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Underpinned by Nielsen’s National TV measurement and Streaming Platform Ratings services, in addition to complimentary insights from its Streaming Content Ratings service, The Gauge provides the industry with a holistic look at the various content audiences are watching. The latest edition of The Gauge is always available at nielsen.com/thegauge.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter/X, LinkedIn, Facebook and Instagram).

Press Contact

Lauren Pabst
lauren.pabst@nielsen.com

The post Nielsen Launches The Media Distributor Gauge, First Convergent TV Comparison of its Kind appeared first on Nielsen.

In April, Nielsen celebrated volunteerism and environmental action by recognizing our first-ever Global Volunteer Month, culminating in our annual Earth Day tradition on April 18, 2024. 

Global Volunteer Month was an opportunity for Nielsen to encourage employees to volunteer and engage with their local communities—part of our company focus on sustainability and growth. Nielsen employees enjoy 24 hours of annual volunteer time to join in dozens of community events throughout the year. Volunteering helps to drive social and environmental impact in our communities while supporting employee engagement and team-building for our people. 

More than 750 Nielsen employees across 29 countries participated in volunteer activities and educational events to clean up public parks and beaches, learn about sustainability issues including rainwater harvesting and recycling, reduce their carbon footprints by going vegan for a day, identify animals to contribute to conservation efforts, and much more. 

In partnership with the Corporate Citizenship team, our Green Business Resource Group (BRG) organized events around the world, totalling almost 3,000 volunteer and engagement hours across 166 events and individual activities.

“As Wendell Berry said, ‘The Earth is what we all have in common,’ and this year, I saw everyone coming together to achieve a common goal of promoting and developing better awareness and thankfulness for Earth,” said Zohaib Ahmed Sayed, Manager, Content Solutions, Gracenote and Local Green BRG Leader for India. “I became a Green BRG leader to meet and work with people who share the same enthusiasm and interests, as well as passion and care for the environment. When I see so many like-minded people, it makes me incredibly delighted. I feel a sense of belonging and connection to something meaningful.”

In April we also celebrated the launch of a new report from Nielsen and the nonprofit Climate Central, which analyzed local U.S. television coverage of extreme weather and climate change. Report findings were presented to employees in a community conversation with the lead researchers: Jocelyn Azada, Director of Business Diversity, ESG, and Risk, Nielsen; Dana Siler, Software  Engineer, Nielsen; and Kaitlyn Trudeau, Senior Research Associate, Climate Science, Climate Central. This report is the culmination of months of research and data analysis from more than a dozen Nielsen employees who contributed 1,000+ volunteer hours to the project through our Data for Good® skills-based volunteering program. 

Beyond our Global Volunteer Month and Earth Day celebrations in April, Nielsen’s commitments to sustainability and community engagement extend year-round. For example, we continue to work towards our 2024 environmental and community engagement goals: 

• Reduce our on-premises application server footprint to 10%.
• Reduce our business travel spend by 25% from our 2019 pre-COVID baseline.
• Ensure that all of our e-waste managed through our field operations team is diverted from landfills and is recycled, refurbished or reused.
• Increase employee participation in community-oriented programs to 30%. 

We look forward to sharing our latest progress on these goals in our 2024 ESG Report. 

The post Nielsen celebrates 2024 Earth Day and Global Volunteer Month appeared first on Nielsen.

ARLINGTON, VA; May 13, 2024 —PBS has received a significant grant from the Corporation for Public Broadcasting (CPB) to provide PBS Member Stations with Nielsen Local Dashboards, providing in-depth audience data. The dashboards will display local market linear television audience data to give stations an enhanced understanding of the viewers they reach throughout the day. 

Member stations will have access to an interactive dashboard that includes critical audience metrics across all DMAs with PBS Member Stations. The dashboards will help stations understand their diverse & comprehensive audiences within their local communities.

“Quality data helps us reach viewers where they are to build new connections to the content they know and love,” said Amy Sample, PBS Vice President of Business Intelligence. “Our ongoing collaboration with Nielsen, thanks in part to CPB, now gives member stations a powerful new tool to understand their audience and local community impact. It will help build engagement with longtime fans while creating new ones.” 

“Public television stations’ strength is their connection to their communities, and these dashboards will provide valuable, detailed data to help the stations understand their audiences even better,” said Patricia Harrison, President and CEO of the Corporation for Public Broadcasting. “CPB is pleased to fund this investment in local public media stations.” 

“As long-standing partners with PBS Member Stations in nearly every local market, we are excited to expand our relationship with PBS Corporate to deliver critical audience insights via a new intuitive and innovative dashboard” said Paul LeFort, Managing Director, Nielsen Local TV. “Nielsen’s unique capability to report PBS audiences across all platforms, including Cable Satellite, Over-the-Air, Digital & virtual MVPDs enables PBS Member Stations to demonstrate their engaged audiences to sponsors, underwriters, and community organizations more effectively than ever before. We are grateful to have the support of critical local media partners like PBS.”

Nielsen Local Dashboards will be available to PBS Member Stations starting in late May, and similar data will be made available to CPB. PBS will have an exhibit at the PBS Annual Meeting today through May 15 in Las Vegas and hold multiple webinars this summer.

ABOUT PBS

PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 36 million adults on linear primetime television, more than 15 million users on PBS-owned streaming platforms, and 56 million people view PBS content on social media, inviting them to experience the worlds of science, history, nature, and public affairs; to hear diverse viewpoints; and to take front-row seats to world-class drama and performances. PBS’s broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS LearningMedia for digital content and services that help bring classroom lessons to life. As the number one educational media brand, PBS KIDS helps children 2-8 build critical skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality content on TV — including a PBS KIDS channel — and streaming free onpbskids.org and the PBS KIDS Video app, games on the PBS KIDS Games app, and in communities across America. More information about PBS is available at PBS.org, one of the leading dot-org websites on the internet, Facebook, Instagram, or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Communications on X (formerly Twitter).

About CPB

The Corporation for Public Broadcasting, a private, nonprofit corporation authorized by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of more than 1,500 locally managed and operated public television and radio stations nationwide. CPB is also the largest single source of funding for research, technology and program development for public radio, television, and related online services. For more information, visit cpb.org, follow us on Facebook and LinkedIn and subscribe for email updates.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

Press Contact

Sarah Muratore
sarah.muratore@nielsen.com

The post PBS to Provide Dynamic Local Audience Data to Member Stations appeared first on Nielsen.

Sengupta will oversee the operations of Nielsen’s India GCCs and ensure its operations best support the teams who work there. He will work closely with Nielsen’s global leadership and teams to foster international collaboration and drive the business.

“It’s essential that we strengthen Nielsen’s global business in order to both innovate and scale our work, all with eyes on the ultimate goal: powering a stronger media industry,” said Warren Jenson, Nielsen’s President and CFO. “Partha will be a huge help in getting us there. He has exceptional experience running large-scale operations across many different industries. I look forward to working closely with him as we strengthen our global business.”

Sengupta most recently served as Managing Director, Managed Data Services at Kroll, where he set up and led the Global Managed Data Services practice across business lines and customer markets, predominantly in the Americas and Europe. Prior, Sengupta built and managed large and high-performing GCCs with teams spread over numerous locations across the globe at companies including FactSet, Refinitiv (previously Thomson Reuters), and Bell Canada. 

“This is a hugely interesting time in the media industry, one where there’s so much innovation and change. I am honored to join the company at this time, to bring my knowledge and experience of building GCCs to Nielsen, and to help continue to provide exceptional service to our clients,” said Sangupta. 

About Nielsen

Nielsen shapes the world’s media and content as a global leader in currency measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 50 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

Media Contact

Carole Robinson
carole.robinson@nielsen.com

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