Insights | 22-05-2024
Are you investing in performance marketing for the right reasons?
Over-indexing on performance marketing leads to a vicious cycle where brands end up neglecting top-funnel activities and…
Insights
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Insights | 09-05-2024
‘Data driven’ is no longer enough for your ROI strategy
ROI strategies hinge on capturing the right data at every stage of the customer journey. Just because data is easy to…
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Insights | 06-05-2024
Outcomes-minded metrics: The marketing KPIs your CFO cares about
These are five outcomes-focused KPIs that help marketers show impact and unlock budget.
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Insights | 01-05-2024
Full-Funnel Outcomes: How to Measure Impact Across the Changing Customer Journey
Learn how to identify, measure and optimize ROI at every step of the new customer journey.
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Insights | 25-04-2024
2024 Annual Marketing Report
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…
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Insights | 19-04-2024
Navigating AI in Marketing Mix Modeling: Risk and Rewards
Are you ready to explore the transformative power of Artificial Intelligence in revolutionizing marketing measurement and…
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Insights | 29-11-2023
Unleashing the power of creator content
Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…
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Insights | 25-07-2023
Liberty Global’s metadata journey to super-aggregation with Gracenote
Learn how Liberty Global and Gracenote are aggregating metadata to deliver the next chapter in immersive, content-led…
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Insights | 23-06-2023
Audiences transcend marketing channels; measurement can do the same
Streaming may be the most top-of-mind today, but the future of cross-media measurement will need to be adaptive to many…
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Insights | 24-05-2023
Channel overload is hurting full-funnel marketing effectiveness and ROI confidence
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
